Benchmarking – a tool for quality improvement of Project destinations

Stakeholders from the tourism sector from Herzegovina-Neretva Canton (HNC) participated in the three-day workshop ‘Benchmarking as a tool for promotion of local tourism sector’, organized by the Tourist Board of HNC within the project Adristorical Lands. The workshop with 15 participants was held on April 28, 29 and 30, 2014 in Hotel Ero in Mostar.

In total four workshops were organized on the Project level (Marche, Abruzzo, Mostar, and Bari) with the goal to identify a common framework to generate continuous quality improvement in Project destination, to build a common and shared understanding of the benchmarking objectives and methods, and to strengthen partners’ capacity to develop a participative action-planning process, involving all relevant stakeholders.
Detailed information on benchmarking methods and tools is provided on the Project website www.adristorical-lands.eu.